Cold Call Appointment-Setting Script
Opening (Bold and Direct):
“Hey, this is [Your Name] from Product Advance. I’m calling because I’ve got something that could take your business to the next level, and I need to talk to the person who makes the big decisions about your website or marketing strategy. Who’s that person?”
(Pause, expect them to answer. Be confident like you belong on the call.)
Opening (Friendly Introduction):
“Hi, this is [Your Name] calling from Product Advance. I hope I’m not catching you at a bad time?”
(Pause to allow them to respond.)
If they respond positively or neutrally:
“Great! The reason for my call is to quickly introduce Product Advance. We specialize in helping businesses like yours create professional websites, enhance their online marketing, and drive more customer engagement.
I promise to be brief
2. The Value Hook (Make it Relevant):
(This is the key value proposition tailored to their business type.)
“I noticed your business [mention something specific like: operates in the [industry] industry] and thought you might be a great fit for what we offer.
For example, many of our clients come to us because they want to:
- Build a professional website that turns visitors into customers.
- Improve their email marketing campaigns to drive sales.
- Or get reliable hosting to keep their business online, hassle-free.
We specialize in providing these solutions quickly, affordably, and with a personal touch. Would improving one of these areas be valuable to you?”
(Wait for their response—this helps build rapport and curiosity.)
3. The Appointment Pitch (Position the Sales Team):
“Awesome! Here’s what I’d love to do: Our [specialist/sales consultant], [Sales Rep Name], is an expert in this and would be happy to take just 10-15 minutes to go over how we can help [their business name].
I’m not asking for any commitment—just a quick conversation to see if this is a good fit for you.
I can schedule this through Calendly at a time that works best for you. Do mornings or afternoons typically work better?”
(Assume the appointment. Stay confident!)
4. Handle Objections (Reassure and Redirect):
If they say “I’m too busy” or “Not interested”:
“I completely understand—it’s a busy time for everyone. That’s why we’ve made this process really quick and painless. We’ve been able to help a lot of businesses in similar situations, and I’d hate for you to miss out on something that could make a big difference.
How about I pencil you in for a brief call later this week? You can always reschedule if it doesn’t work.”
If they say “Send me an email instead”:
“Of course! I can send over a quick email with more details, but to make sure we don’t waste your time, would it make sense to schedule a quick 10-minute call to answer any questions while it’s fresh? When’s a good time?”
5. Closing (Confirm Appointment & Thank Them):
“Perfect, I’ll schedule you for [Date/Time]. You’ll receive a confirmation email via Calendly shortly, along with a reminder before the call.
Thank you so much for your time today—I’m confident you’ll find it valuable! Have a great day!”
(Hang up politely and log the interaction.)
Tips for Appointment Setters:
- Stay confident: Speak clearly and with enthusiasm—believe in the value you’re offering.
- Smile while talking: It naturally makes your tone more approachable.
- Personalize: Mention something specific about their business or industry to build credibility.
- Don’t oversell: The goal is just to set the appointment, not close the sale.
- Use Calendly effectively: Confirm their email to send the invite immediately.