Cold Call Appointment-Setting Script
Opening (Friendly Introduction):
“Hi, this is [Your Name] calling from Product Advance. I hope I’m not catching you at a bad time?”
(Pause to allow them to respond.)
If they respond positively or neutrally:
“Great! The reason for my call is to quickly introduce Product Advance. We specialize in helping businesses like yours create professional websites, enhance their online marketing, and drive more customer engagement.
I promise to be brief
2. The Value Hook (Make it Relevant):
(This is the key value proposition tailored to their business type.)
“I noticed your business [mention something specific like: operates in the [industry] industry] and thought you might be a great fit for what we offer.
For example, many of our clients come to us because they want to:
- Build a professional website that turns visitors into customers.
- Improve their email marketing campaigns to drive sales.
- Or get reliable hosting to keep their business online, hassle-free.
We specialize in providing these solutions quickly, affordably, and with a personal touch. Would improving one of these areas be valuable to you?”
(Wait for their response—this helps build rapport and curiosity.)
3. The Appointment Pitch (Position the Sales Team):
“Awesome! Here’s what I’d love to do: Our [specialist/sales consultant], [Sales Rep Name], is an expert in this and would be happy to take just 10-15 minutes to go over how we can help [their business name].
I’m not asking for any commitment—just a quick conversation to see if this is a good fit for you.
I can schedule this through Calendly at a time that works best for you. Do mornings or afternoons typically work better?”
(Assume the appointment. Stay confident!)
4. Handle Objections (Reassure and Redirect):
If they say “I’m too busy” or “Not interested”:
“I completely understand—it’s a busy time for everyone. That’s why we’ve made this process really quick and painless. We’ve been able to help a lot of businesses in similar situations, and I’d hate for you to miss out on something that could make a big difference.
How about I pencil you in for a brief call later this week? You can always reschedule if it doesn’t work.”
If they say “Send me an email instead”:
“Of course! I can send over a quick email with more details, but to make sure we don’t waste your time, would it make sense to schedule a quick 10-minute call to answer any questions while it’s fresh? When’s a good time?”
5. Closing (Confirm Appointment & Thank Them):
“Perfect, I’ll schedule you for [Date/Time]. You’ll receive a confirmation email via Calendly shortly, along with a reminder before the call.
Thank you so much for your time today—I’m confident you’ll find it valuable! Have a great day!”
(Hang up politely and log the interaction.)
Tips for Appointment Setters:
- Stay confident: Speak clearly and with enthusiasm—believe in the value you’re offering.
- Smile while talking: It naturally makes your tone more approachable.
- Personalize: Mention something specific about their business or industry to build credibility.
- Don’t oversell: The goal is just to set the appointment, not close the sale.
- Use Calendly effectively: Confirm their email to send the invite immediately.