Church & Religious Organization Cold Call Script
Appointment First | VA Use | Updated Version
🔹 OPENING (Gatekeeper or Direct)
VA:
Hi, I’m calling about your church website — we specialize in helping churches increase visitors, improve communication, and grow online giving.
Who would be the best person to speak with about that?
🔹 IF DECISION MAKER / TRANSFER
VA:
Thanks.
I’ll keep this quick — we’ve been working with churches to turn their website into something that actually helps bring in new visitors and stay connected with members.
I’m not calling to go into detail — just wanted to see if it would make sense for a quick 10-minute call.
🔹 PRIMARY OBJECTIVE (BOOK APPOINTMENT)
VA:
Would you be open to a quick call to see what’s working for other churches right now?
(Pause)
If YES:
Would morning or afternoon usually work better?
→ Book via Calendly
🔹 LIGHT QUALIFIER (ONLY IF NEEDED)
VA:
Quick question — are you currently handling the website internally?
🔹 SECONDARY OBJECTIVE (EMAIL FALLBACK)
If hesitant:
VA:
No problem — would it be okay if I sent over a short overview you can review first?
🔹 CONTACT CAPTURE
VA:
What’s the best email to send that to?
(Confirm spelling)
Optional:
And is this a good number in case we follow up?
🔹 CLOSE
VA:
Perfect — I’ll send that over.
If it makes sense after reviewing, you can grab a time on the calendar.
Thank you for your time.
🔁 OBJECTION HANDLING
“We already have a website”
VA:
Totally understand.
Most churches we work with did — they just weren’t using it to bring in visitors or increase giving.
Would it hurt to take a quick look?
“Not interested”
VA:
No problem at all.
Would it be okay if I sent something over in case things change?
“Too busy”
VA:
I understand.
That’s exactly why we keep it to about 10 minutes — just to give you a quick idea.
Would later this week be better?
“What do you guys do exactly?”
VA:
We help churches use their website to bring in visitors, simplify communication, and make giving easier — I can show you in a quick call.
🔹 KEY VA GUIDELINES
- Keep total call under 60–90 seconds
- Always ask for the appointment first
- Don’t explain too much — stay high level
- If no appointment → always try for email
- Keep tone neutral, not pushy