HOA & Property Management Cold Call Script
Anonymous First Touch | Florida-Based | VA Use
🔹 OPENING (Gatekeeper or Direct)
VA:
Hi, I’m calling regarding association websites for HOAs and condo communities.
Who would be the best person to speak with about that?
🔹 IF THEY SAY “THAT’S ME” OR TRANSFER YOU
VA:
Thanks.
Just to be upfront — we’re a local Florida business, and we specialize in affordable custom websites for HOAs and condo associations in Florida.
Many associations are reviewing their websites due to recent changes in Florida requirements.
I’m not calling to explain anything right now — just to see if it would be okay to send you some information.
(Pause. Let them answer.)
🔹 LIGHT QUALIFIER (ONE QUESTION ONLY)
VA:
Do you oversee HOAs, condos, or both?
🔹 PERMISSION ASK (PRIMARY OBJECTIVE)
VA:
Would it be okay if I emailed you a short overview to review when convenient?
🔹 CONTACT CAPTURE
If YES:
VA:
What’s the best email address to send that to?
(Confirm spelling.)
Optional only if natural:
And is this a good number in case there are any questions?
🔹 CLOSE
VA:
Perfect. I’ll send that over.
Thank you for your time.
🔁 OBJECTION HANDLING (MINIMAL)
“We already have a website”
VA:
Understood.
This would just be informational, in case it’s useful.
“What company is this?”
VA:
I’ll include that in the email — this call is just to confirm where to send it.
“Not interested”
VA:
No problem at all.
Thank you for your time.