1. Opening (Bold and Direct):
“Hey, this is [Your Name] from Product Advance. I’m calling because I’ve got something that could take your business to the next level, and I need to talk to the person who makes the big decisions about your website or marketing strategy. Who’s that person?”
(Pause, expect them to answer. Be confident like you belong on the call.)
“Hey, this is [Your Name] from Product Advance. I’m calling because I’ve got something that could take your business to the next level, and I need to talk to the person who makes the big decisions about your website or marketing strategy. Who’s that person?”
(Pause, expect them to answer. Be confident like you belong on the call.)
If speaking to a Gatekeeper:
Option A (Challenge + Respect):
“I get it—you’re busy, and your job is to protect [Decision Maker’s Name’s] time. But let me tell you something: This isn’t just another sales pitch. This is about results.
I’m here to offer something that could make a serious impact on your business, and I know they’d want to hear about it. Can you put me through to them, or tell me the best way to get in touch?”
Option B (Persistence + Value):
“I’m not here to waste anyone’s time, including yours. I’ve worked with businesses like yours to help them crush their goals, and I know [Decision Maker’s Name] would appreciate hearing how we can make that happen.
Let’s make it easy—just connect me with them, and I’ll keep it short and to the point.”
If speaking to the Decision Maker (No Excuses Transition):
“[Decision Maker’s Name], thanks for taking the time. I’m not here to waste a second of it. Let me ask you something straight: Is your website and marketing strategy helping your business dominate, or are you just getting by?
Because we don’t settle for ‘good enough’—we’re about building tools that take businesses to the next level. And I know we can do the same for you.”
2. Building Connection and Challenge (Call Them to Action):
“Let me be real with you: Most businesses out there are coasting—just doing enough to survive. But that’s not how you grow. That’s not how you win.
At Product Advance, we build websites that don’t just look good—they work hard for your business. We design marketing strategies that bring in customers, boost sales, and build trust.
So, what’s it going to be? Are you ready to stop coasting and start taking your business to the next level?”
3. The Appointment Pitch (Push for Commitment):
“Here’s the deal: I want to set you up with one of our experts for a quick 10-15 minute call. No fluff, no BS—just straight solutions to help you dominate in your space.
It’s just 15 minutes. That’s one percent of your day to make a decision that could change your business. Do mornings or afternoons work better for you?”
(Be relentless. Don’t give them an out. Assume the appointment.)
4. Handling Objections (Overcome Excuses with Tough Love):
If they say “I’m not the right person”:
“No problem. But let me ask you this: Who is? Because what I’m offering isn’t something you want slipping through the cracks. I want to make sure the right person hears this. Can you connect me or point me in their direction?”
If they say “I’m not the right person”:
“No problem. But let me ask you this: Who is? Because what I’m offering isn’t something you want slipping through the cracks. I want to make sure the right person hears this. Can you connect me or point me in their direction?”
If they say “I’m too busy”:
“Of course you’re busy—you’re running a business. But let me tell you something: Staying busy doesn’t mean you’re winning. Taking 15 minutes to hear something that could change the game for you? That’s winning.
Let’s make it happen. What works better, [specific time/day] or [specific time/day]?”
“Of course you’re busy—you’re running a business. But let me tell you something: Staying busy doesn’t mean you’re winning. Taking 15 minutes to hear something that could change the game for you? That’s winning.
Let’s make it happen. What works better, [specific time/day] or [specific time/day]?”
5. Closing (Confirm and Inspire):
“Alright, we’re locked in for [Date/Time]. I’m sending over a Calendly invite now—you’ll also get a reminder before the call.
Let me tell you something: Just by taking this step, you’re ahead of most people. You’re showing that you’re willing to do what it takes to grow. That’s how you win.
Talk soon, and let’s make this happen!”
(End with conviction. No fluff, no hesitation.)
Key Goggins-Style Tactics for Decision-Maker Discovery:
- Relentless Confidence: Assume the appointment and push through objections with conviction.
- Challenge the Excuses: Call out hesitation and show why action matters right now.
- Focus on Results: Every word should communicate that you’re here to help them win.
- Own the Conversation: Be in control but respectful—don’t back down easily.