Phone Script (Tailored for Specific Industries)
Introduction: Hey there! I'm calling from Product Advance. We help businesses like yours—[Pest Control, Pet Stores & Grooming, Bed & Breakfasts, Bakeries & Cake Shops]—get more customers by improving their online presence and performance.
We develop custom, affordable websites that help businesses like yours attract more customers and improve their online presence. How do most of your customers find your business right now? (Pause and let them respond.)
I'd love to schedule a 15-minute Calendly call with our dedicated sales team to go over how we can save you money and help you grow your business.
Let’s schedule a quick 10-15 minute call so our experts can show you exactly how we can benefit your business. How about Tuesday at 2 PM or Thursday at 11 AM? Which works better for you? (Pause for their response.)
Follow-Up Offer: "If you’re available, I’ll send a calendar invite for our discussion. If you’re not the right person to speak with, could you connect me with them? I’d be happy to follow up directly."
Rebuttals (Tailored by Industry):
We already have a website: That’s great! I see that, and it looks nice. How well is it bringing in new customers? (Pause for response.)
By having us build a new website, you can take advantage of our great pricing, custom design, and top-tier support—while improving your existing Google rankings with features you might be missing.
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For Pest Control: A high-ranking website helps people find and book your services when they have an urgent pest problem. A slow or outdated site can make them go to a competitor instead.
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For Pet Stores & Grooming: Your website can showcase promotions, appointment booking, and loyalty programs to keep customers engaged.
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For B&Bs & Hotels: More people are searching for unique stays online—your website should help you compete with big travel sites and drive direct bookings.
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For Bakeries & Cake Shops: A website with an online menu, custom cake order forms, and seasonal promotions helps boost orders and foot traffic.
No pressure—just a quick chat to see if this could work for you. Why not take a look while this deal is available? I just need your email to send you more details. Which email should I use? (Pause for response.)
We don’t need/use/want a website: I hear you! A lot of successful businesses think that at first. What’s been your main way of getting new customers? (Pause for response.)
We actually found you online on some review sites, which means new customers are searching for you. A professional website can help control your brand image and push down any negative or outdated reviews.
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For Pest Control: Many homeowners search for pest control when they have an emergency—if they don’t see a great website, they may call someone else.
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For Pet Stores & Grooming: Customers often look online for nearby pet services. A well-optimized website can bring them directly to you instead of big chains.
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For B&Bs & Hotels: A strong website lets you tell your story, show off your best photos, and encourage direct bookings instead of relying on third-party sites.
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For Bakeries & Cake Shops: Many people search online for specialty cakes and desserts—if they can’t find your business easily, they may go elsewhere.
The best time to strengthen your web presence is when business is good—so you’re ready for future growth. With our money-back guarantee, there’s no risk!
Why not take advantage of this limited-time deal? I just need your email to send you more details. Which email should I use? (Pause for response.)
We use Facebook/have a Facebook page/use social media: That’s great! Facebook is an excellent tool for engaging with your audience. What do you like most about using social media for your business? (Pause for response.)
However, it doesn’t help your business appear in search engine results or build an email list of customers you can directly reach.
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For Pest Control: A website ensures customers can find you quickly when they search “pest control near me” on Google.
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For Pet Stores & Grooming: Customers searching for pet services might not check Facebook first—your website ensures you’re visible.
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For B&Bs & Hotels: Travelers don’t always browse Facebook when planning trips—they search Google and look for direct booking options.
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For Bakeries & Cake Shops: A website helps people find your business when they search for “best cakes near me” or “custom cakes.”
This is a risk-free opportunity with our money-back guarantee. Would you be open to a quick call to see how this could work for you? (Pause for response.)
I can send you more details—what’s the best email to reach you at? (Pause for response.)